About the authorLaurence Mifsud

As a business leader with over 25 years’ experience in the media, tech and entertainment product & service sectors, Laurence has held global responsibility for planning and implementation of go-to-market strategies and business development initiatives during his career. Along with extensive experience in team leadership, he is skilled in sales & staff management and well versed in the media industry, especially the broadcast space. Currently, Laurence is spearheading the growth of the Media & Entertainment business unit globally for Software Mind from its inception at incubator stage to exponential growth across European, US and MENA markets.