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Case Study

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Innovating to create new stream of revenue

Software Mind SA has developed and delivered an innovative system for selling mobile phone top-ups and payment of bills for GTECH - Enterprise Series Commercial Platform. The platform was launched as part of the lottery terminal network in Colombia.

GTECH (currently known as the International Game Technology) is a leading gaming technology and gaming services company as well as a major integrated lottery operator. As an innovative technology solutions provider, it combines technology with creative content, and superior service on a global scale. Lottomatica S.p.A., acquired by GTECH in 2006, was one of the world's leading providers of slot machines and other gaming technology products. As a leader of the Italian gaming industry, it was present on the Italian Stock Exchange. Combined with GTECH, it was valued at €2.3 billion and hired about 7,700 employees in over 60 countries. In 2015, GTECH acquired the American gaming technology giant International Game Technology, adopting the latter’s name as its own.

GTECH Challenges

GTECH is a provider of sophisticated lottery systems that manage offers of lottery tickets. The company has sought for several years to provide additional services for its customers through the existing network of lottery terminals. Research has shown significant demand for mobile phone top-up and electronic bill payment services. One of the first GTECH customers who wanted to take advantage of the new offer was the company Lottomatica. The company has $3B in annual revenue, 7,700 employees and operates in 60 countries around the world.

  • Lack of desired IT SOA infrastructure: GTECH completely lacked necessary IT infrastructure and software systems necessary for sale of new services like top-ups and payment of bills

  • Time pressures: The company has realized that the competition was getting close to them, thus it was necessary that desired new services be available within 6 months of project launch

  • Aggressive quality & ROI objectives from company leaders: The company’s CIO and CEO mandated that whole project needed to pay for itself within 2 years and provide 24x7 service with 99.99% availability.

Software Mind Solutions

An integrated system - ESCP (Enterprise Series Commercial Platform) was created two months after the project started. It went on to become GTECH’s only solution that offered all types of commercial services available in the lottery terminal network.

  • Quick delivery of the desired IT Infrastructure: Software Mind as the author of a solution allowing for the sale of top-ups for mobile phones and the payment of bills, which was implemented in BillBird SA (consumer services are available under the names: "My bills", "My top-ups") became the ideal partner to work with GTECH. Successful project implementation at BillBird SA (35 000 payment terminals throughout Poland) assured GTECH about the legitimacy of cooperation with Software Mind.

  • Timely delivery of required IT solution: Software Mind IT and business experience and specific expert knowledge has allowed for the rapid and smooth implementation of technology within the time window required by the customer.

Software Mind Results

  • Time-to-market: The project was successfully delivered in less than six months. Over 70,000 transactions per day were completed in the entire network of lottery terminals. The system has become a popular solution, used every day by hundreds of thousands of customers.

  • ROI: GTECH has significantly increased its annual revenue and became de facto market leader in alternative bill payment and phone top-ups.

  • Quality and Reliability: In a week since service launch, more than 70,000 transactions were completed per day without even a single failure or any type of even slight system malfunction.

  • Cost: Software Mind has delivered the required service within the agreed budget. It managed to reduce the predicted costs by 25%.

Customer Voice

David Taylor, GTECH Project Manager:

I want to give my thanks and congratulations for an excellent job on the [...] project. The release is now complete ahead of schedule, under budget and with zero outstanding issues. This was truly a team effort with everyone participating in identifying and resolving issues. Thanks again for your professionalism and your excellent work.

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