Maximizing Adtech Strategies with Data and AI
Find out how broadcaster and streaming services can use data and AI to develop and deploy AdTech.
Create new revenue streams and customize experiences with Adtech that delivers value
The global AI in advertising market, valued at $12.8 billion in 2022, is expected to reach $50.8 billion by 2030. Media companies are increasing turning to AI to help optimize ad placements, drive predictive modeling and support the personalization of user experiences. Central to AI implementation is data, which is both the means to train AI solutions to carry out tasks, and the byproduct of effective AI deployment. In this way media providers can better analyze platform performance, understand user behavior, anticipate emerging trends and deliver the right content to the right user at the right time. Download insights from media industry experts and learn how data and AI can support your Adtech goals and generate revenue.