Project overview
The cooperation started with Software Mind’s team configuring the client’s campaigns on their legacy customer engagement campaign systems. Over time, the client decided to create a new, modernized solution that would enable contextual marketing activities and more personalized communications tailored to the customer journey. Software Mind’s experts were responsible for the architecture design and provided support with campaign process and workflow design to help the client migrate to the new customer management platform. This system enabled the client to implement new technologies, develop microservice-based software, adopt the Agile approach and create more system features. Currently, our team is involved in the maintenance and further development of this solution.
Client background
Our client is one of the leading mobile operators in Poland, offering a wide range of services, including prepaid phone, internet and TV plans, for individual and business customers. The company strives to create innovative solutions that enhance connectivity and network speed.
Goals
The goal of the new customer engagement platform was to implement a standard customer journey and contact policy for the client’s customer communications. It also helped create more personalized engagement campaigns. The project required the client’s marketing processes to be adapted and further digitalized to be migrated to the new architecture. This included securely transferring customers’ personally identifiable information to the cloud.
