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<div class="tableOfContent">
<div class="tableOfContentHeader">
<h2 class="tableOfContentTitle">Table of contents:</h2>
</div>
<div class="tableOfContentItem"><a href="#Internal_architecture">
Internal architecture: how NWDAF works</a></div>
<div class="tableOfContentItem"><a href="#Data_collection">
Data collection from the 5G ecosystem</a></div>
<div class="tableOfContentItem"><a href="#Exposing_analytics">
Exposing analytics (service exposure)</a></div>
<div class="tableOfContentItem"><a href="#Analytical_capabilities">
Analytical capabilities: what exactly does NWDAF analyze?</a></div>
<div class="tableOfContentItem"><a href="#Enhancing_5G">
Enhancing 5G network management with an experienced partner</a></div>
<div class="tableOfContentItem"><a href="#FAQ">
FAQ</a></div>
</div>
As <a href="https://softwaremind.com/services/telecom-software-development/" target="_blank" rel="noopener">telecommunication networks</a> evolve, the 5G Core (5GC) architecture has introduced a fundamental need for automation and intelligent management. Simply put, networks have become too complex to be managed reactively. The key element enabling this transformation is the <strong>NWDAF (Network Data Analytics Function)</strong> – a dedicated data analytics function.

NWDAF acts as the central analytical "brain" of a 5G network. Its task is to collect data from the entire infrastructure, process it and deliver insights in the form of statistics or predictions. It is precisely these analytics that enable the proactive optimization of network operations and services. How are companies using NWDAF to enhance data analytics capabilities? Read on to learn more.
<h2 id="Internal_architecture">Internal architecture: how NWDAF works</h2>
NWDAF is not a monolith. According to the 3GPP standard, its functionality is logically divided into several key components that work together:
<ul>
 	<li><strong>AnLF (Analytics Logical Function)</strong>: The main analytics engine. It’s responsible for inference, which involves using pre-built models to analyze incoming real-time data and generate predictions for other network functions.</li>
 	<li><strong>MTLF (Model Training Logical Function)</strong>: The "model factory." This function handles the training of machine learning (ML) models based on collected historical data. The resulting trained models are then deployed to the AnLF.</li>
</ul>
Additionally, the following network functions are not strictly components of NWDAF. However, they collaborate with the above functions to ensure optimal resource utilization in the network.
<ul>
 	<li><strong>DCCF (Data Collection Coordination Function)</strong>: An intelligent data collection coordinator. It acts as a broker to optimize the process of retrieving information from the network. If multiple AnLF instances need the same data (e.g., statistics from a single AMF), the DCCF collects it only once and distributes it to all interested parties, which prevents excessive network load.</li>
 	<li><strong>ADRF (Analytics Data Repository Function)</strong>: The analytics archive. This is a dedicated database that stores two key things: <strong>historical data</strong> (aggregated and cleaned by NWDAF) and <strong>trained ML models</strong> (created by the MTLF). It serves as the data source for the MTLF during the training process and as a model library for the AnLF.</li>
</ul>
<h2 id="Data_collection">Data collection from the 5G ecosystem</h2>
To provide valuable analytics, NWDAF must integrate data from the vast network ecosystem. This data is collected from multiple sources:
<ul>
 	<li><strong>Network Functions (NFs)</strong>: This is the primary source of information about network status and user sessions. NWDAF obtains data from functions like AMF (Access and Mobility Management Function), SMF (Session Management Function), PCF (Policy Control Function), UDM (Unified Data Management) and AF (Application Function).</li>
 	<li><strong>OAM (Operations, Administration and Management) Systems</strong>: Global operational data, performance statistics for individual network elements and device tracking data (MDT) are gathered from here.</li>
 	<li><strong>Data Repositories (ADRF/UDR)</strong>: NWDAF can retrieve information from dedicated repositories, such as historical data or ML models (from ADRF) and subscription data (from UDR via UDM).</li>
</ul>
To optimize this process, especially when collecting large amounts of data (so-called "bulked data"), NWDAF collaborates with coordinating functions like the DCCF (Data Collection Coordination Function).
<h2 id="Exposing_analytics">Exposing analytics (service exposure)</h2>
NWDAF does not collect data for its own sake. Its purpose is to deliver insights to other network functions (consumers) so they can make intelligent decisions. This is done within the <strong>Service Based Architecture (SBA)</strong> using defined (Nnwdaf) service interfaces.

The two main mechanisms are:
<ul>
 	<li><strong>Subscription (Nnwdaf_AnalyticsSubscription)</strong>: Network functions (e.g., PCF, NSSF, AMF) "subscribe" to notifications. NWDAF proactively informs them when a specific analytical event occurs (e.g., "predicted load for slice X will exceed 80%").</li>
 	<li><strong>Request (Nnwdaf_AnalyticsInfo)</strong>: An NF can also "query" NWDAF for specific information one time (a request/response model).</li>
</ul>
Additionally, NWDAF offers specialized services for managing the ML model lifecycle, including their distribution (Nnwdaf_MLModelProvision), which is crucial for Federated Learning (FL), among other things.
<h2 id="Analytical_capabilities">Analytical capabilities: what exactly does NWDAF analyze?</h2>
The range of analytics generated by NWDAF is broad and serves various optimization purposes:
<h3>1.<strong> Network load analytics</strong></h3>
NWDAF provides statistics and forecasts regarding load levels for:
<ul>
 	<li><strong>Network Slices (Slice/NSI Load)</strong>: Analysis of the number of UE registrations or active PDU sessions for a specific network slice (S-NSSAI). This is crucial for the NSSF (for slice selection) and PCF (for policy) to manage resources.</li>
 	<li><strong>Network Functions (NF Load)</strong>: Information on the current and predicted load of other NFs (e.g., AMF, SMF), which allows for intelligent load balancing.</li>
</ul>
<h3>2.<strong> UE Behavior Analytics</strong></h3>
Understanding how end-user devices behave:
<ul>
 	<li><strong>UE Mobility</strong>: Predicting the location and movement trajectory of users. This is used to optimize mobility management (e.g., handovers).</li>
 	<li><strong>UE Communication</strong>: Analysis of communication patterns (e.g., traffic volume, frequency) helps optimize inactivity timers or routing.</li>
 	<li><strong>Abnormal Behavior</strong>: Identifying UEs or groups of UEs exhibiting anomalies, such as unusual mobility, generating excessive signaling traffic, or suspected of participating in a DDoS attack.</li>
</ul>
<h3>3. QoS and Performance Analytics</h3>
Monitoring the real-world quality of service:
<ul>
 	<li><strong>Observed Service Experience (OSE)</strong>: NWDAF provides averaged user experience metrics (e.g., an estimated MoS score for a voice call), rather than relying solely on raw network parameters.</li>
 	<li><strong>Network Performance</strong>: Analysis of statistics and predictions concerning, for example, gNB (base station) resource consumption, the success rate of PDU session establishments, or successful handover rates.</li>
 	<li><strong>Dispersion Analytics</strong>: Analysis of the dispersion (spread) of data volume and transactions generated by users in a specific location or network slice.</li>
</ul>
<h2 id="Enhancing_5G">Enhancing 5G network management with an experienced partner</h2>
NWDAF, thanks to its broad integration capabilities and advanced analytics, is transforming 5G network management from a reactive model (fixing problems) to a proactive and predictive one (preventing problems). It is becoming the central mechanism enabling intelligent, data-driven decisions to maintain and optimize the complex telecommunications infrastructure.

Stiff competition, dynamic market standards and ever-increasing customer expectations mean operators need to integrate evolving solutions, like 5G, that differentiate offers and attract users. That’s why, for over 25 years, global telecommunications providers have been turning to Software Mind. Want to know how our experts can support your 5G strategies? Contact us by <a href="https://softwaremind.com/contact/" target="_blank" rel="noopener">filling out this form</a>.

<iframe style="aspect-ratio: 16 / 9;" title="YouTube video player" src="https://www.youtube.com/embed/OU4f5u7Bx_c?si=OYw_ezychb4ZepR7" width="100%" height="auto" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe>
<h2 id="FAQ">FAQ</h2>
<h3>What is NWDAF?</h3>
NWDAF stands for Network Data Analytics Function, which is a key part of 5G core networks as it gathers and analyzes network data. As such, it provides valuable insights and facilitates intelligent network management and data-driven strategies.
<h3>How does NWDAF work?</h3>
NWDAF has a modular architecture and four key functionalities. First, there is AnLF (Analytics Logical Function), which is the main analytics engine, responsible for inference. Next, there is MTLF (Model Training Logical Function), which handles the training of machine learning (ML) models based on collected historical data. The resulting trained models are then deployed to the AnLF. Beyond NWDAF architecture, there is also DCCF (Data Collection Coordination Function), which is an intelligent data collection coordinator that acts as a broker to optimize the process of retrieving information from the network. The final component is ADRF (Analytics Data Repository Function), which, though also separate from NWDAF architecture plays an important role, as its dedicated database stores historical data (aggregated and cleaned by NWDAF) and trains ML models (created by the MTLF). It serves as the data source for the MTLF during the training process and as a model library for the AnLF.
<h3>How does NWDAF provide analytics?</h3>
NWDAF integrates data from vast network ecosystems and multiple sources, including

Network Functions (NFs): AMF (Access and Mobility Management Function), SMF (Session Management Function), PCF (Policy Control Function), UDM (Unified Data Management) and AF (Application Function). OAM (Operations, Administration and Management) Systems: Global operational data, performance statistics for individual network elements and device tracking data (MDT) and Data Repositories (ADRF/UDR).
<h3>Does NWDAF operate within the Service Based Architecture (SBA)?</h3>
Yes – using defined service interfaces. The two main mechanisms are Subscription (Nnwdaf_AnalyticsSubscription): Network functions (e.g., PCF, NSSF, AMF) "subscribe" to notifications. NWDAF proactively informs them when a specific analytical event occurs (e.g., "predicted load for slice X will exceed 80%") and Request (Nnwdaf_AnalyticsInfo): An NF can also "query" NWDAF for specific information one time (a request/response model). NWDAF also offers specialized services for managing the ML model lifecycle, including their distribution (Nnwdaf_MLModelProvision), which is crucial for Federated Learning (FL), among other things.
<h3>What does NWDAF analyze?</h3>
The range of analytics generated by NWDAF provides a wide range of analytics, including Network load analytics, UE Behavior Analytics and QoS and Performance Analytics.

NWDAF: The Central Analytics System for 5G Networks

<div class="tableOfContent">
<div class="tableOfContentHeader">
<h2 class="tableOfContentTitle">Table of contents:</h2>
</div>
<div class="tableOfContentItem"><a href="#Global_last">
Global last mile logistics: the quadruple pressure cooker</a></div>
<div class="tableOfContentItem"><a href="#Poland">
Poland: the world’s last-mile laboratory</a></div>
<div class="tableOfContentItem"><a href="#Lesson_1">
Lesson 1: If you want to build, first go in the field</a></div>
<div class="tableOfContentItem"><a href="#Lesson_2">
Lesson 2: First the roots, then the fruits</a></div>
<div class="tableOfContentItem"><a href="#Lesson_3">
Lesson 3: Cheap gear, bad deal</a></div>
<div class="tableOfContentItem"><a href="#Lesson_4">
Lesson 4: Signed, sealed, frustrated</a></div>
<div class="tableOfContentItem"><a href="#Lesson_5">
Lesson 5: When in tech, do as the techs do</a></div>
<div class="tableOfContentItem"><a href="#Your_next">
Your next move: innovate or stagnate</a></div>
<div class="tableOfContentItem"><a href="#FAQ">
FAQ</a></div>
</div>
The <a href="https://softwaremind.com/services/courier-software-development/" target="_blank" rel="noopener">logistics and courier sector</a> is having a moment – or, perhaps more accurately, an existential crisis. The pressure on companies to deliver faster, cheaper and greener is intense, making every optimization a matter of survival.

Where can you find the answers? We found them in Poland. As a technology partner, we’ve been right in the middle of this high-stakes game for years. We’ve developed the systems underpinning the Polish market's unique success – a global anomaly where Out-of-Home (OOH) delivery, (the “Lockerland”, if you will) reigns supreme and drives unprecedented efficiency.

From the front lines of this hyper-competitive market, we've extracted five hard-won lessons that can guide your own last mile delivery transformation.
<h2 id="Global_last">Global last mile logistics: the quadruple pressure cooker</h2>
The entire logistics industry worldwide is under enormous stress from four directions, making the push for digital transformation unavoidable.
<h3>Regulations</h3>
This is a result of the green shift and the pressure from local authorities. Companies are scrambling as <strong>net-zero emission targets</strong> are looming large. Meanwhile, the growing requirements for <a href="https://softwaremind.com/environmental-social-and-governance/" target="_blank" rel="noopener">ESG</a> <strong>reporting</strong> and meticulous <strong>emissions tracking</strong> are adding mandatory administrative burdens. On the ground, increasing <strong>urban access restrictions</strong> are making downtown delivery a complex puzzle, forcing you to rethink every single route and vehicle choice. Every kilometer, every stop and every minute now counts.
<h3>Economics</h3>
With <strong>fuel and labor costs</strong> constantly spiking, you can’t afford to simply maintain the status quo. Add to that the unpredictability of <strong>uncertain markets</strong>, and any minor operational inefficiency instantly becomes a major financial blow. To survive this pressure, optimization can't be optional – it has to be your core business strategy.
<h3>Technology</h3>
Legacy systems, often written 10 or 20 years ago, are simply not ready for modern challenges. They can’t handle the enormous increase in parcel volume, the massive stress of peak seasons, or the integration of new hardware like automated sorting systems or IoT sensors. Worse, these older systems are constantly under attack, with <strong>cyber threats</strong> exposing their weaknesses.<strong> E-mobility</strong> and the mixing of fleet types (electric vehicles, cargo bikes) are adding another layer of operational complexity to the last mile delivery workflow.
<h3>Competition</h3>
The old-school courier business model is being disrupted from all sides. <strong>Tech disruptors</strong> are chipping away at market share with platform apps, and major retailers are setting new, hyper-efficient benchmarks. Consumers, having grown accustomed to the convenience of apps like Uber or Glovo, now demand real-time tracking, same-day (or even 15-minute) delivery and minimal delivery costs. If you're not providing Amazon-level service, you're already behind.

This cocktail of challenges has made the courier business incredibly demanding. The hope, as we see it, lies in innovation.
<h2 id="Poland">Poland: the world’s last-mile laboratory</h2>
If you want to see the future of last mile logistics, look at Poland. It's the world’s leader in Out-of-Home (OOH) delivery – thanks to its massive network of automated parcel machines and PUDO (Pick Up/Drop Off) points.

How big is it? As of today, <a href="https://www.cashless.pl/16806-automaty-paczkowe-liczba-1-kwartal-2025" target="_blank" rel="noopener">Poland has around 54,000 active automated parcel machines</a>. That's more than in the UK, Germany and France combined. You can say it’s a true “Lockerland”.

This explosion in OOH delivery is both a cause and a result of Polish consumer habits:
<ul>
 	<li><a href="https://inwestycje.pl/biznes/79-e-kupujacych-w-polsce-wybiera-dostawy-do-punktow-ooh-wobec-44-w-europie/" target="_blank" rel="noopener">79% of Polish recipients</a> choose delivery to a machine or PUDO point over door-to-door delivery.
-</li>
 	<li>This is <strong>nearly twice the average</strong> for the entire European Union (44%).</li>
</ul>
Why automated parcel machines are so popular with Poles? They embraced this model because it fundamentally solves all the headaches of traditional courier service and puts the customer in control. According to the <a href="https://lastmileexperts.com/index.php/2025/06/25/the-last-mile-experts-out-of-home-delivery-in-europe-2025-report-is-now-available-to-download/" target="_blank" rel="noopener">Last Mile Experts 'Out-of-Home Delivery in Europe 2025 Report</a>, for consumers, it means <strong>24/7 pickup</strong> on their own terms, <strong>no waiting for couriers, guaranteed next-day delivery</strong> and <strong>two-day storage</strong> period. Plus, it generally comes with <strong>lower costs</strong> and has a positive impact on the environment as lockers and/or PUDO networks in urban areas can <strong>reduce carbon emissions by nearly two-thirds</strong> compared to the old way. This system delivers convenience with <strong>99.9% accuracy</strong>.

But for courier companies, OOH is a massive deal: a single courier delivering to parcel lockers can process up to <strong>12 times more parcels</strong> than a traditional home-delivery courier. One stop can mean 100 or 200 parcels, not one, using the exact same fleet and headcount. This efficiency gain translates directly into massive savings and genuinely greener operations.

Working as a tech partner in this kind of hyper-competitive, high-volume environment – where more than 15 courier operators are fighting for market share – forced us to completely change how we build software. The pressure was intense, but we extracted five critical lessons from the experience.
<h2 id="Lesson_1">Lesson 1: If you want to build, first go in the field</h2>
You can’t scale last mile logistics from behind the desk. Trust me on this one.

We learned this the hard way on a project for a major PUDO company. When first tasked with<a href="https://softwaremind.com/case-studies/modernizing-a-legacy-app-to-scale-up-the-pudo-network-by-650/" target="_blank" rel="noopener"> building a new courier app to scale our client’s network</a>, we delivered exactly what the spec sheet said. A technically perfect solution. Except it turned out to be a disaster for the people using it. Couriers complained about complicated steps, buttons too small to use with gloves on, payment apps switching, app notifications waking them up at night, among other things. That’s when the realization hit us: <strong>we had followed the documentation, but we had forgotten the human</strong>.

What did we do to fix that? For a week, our entire team (designers, architects, developers) tagged along with the couriers: rode in delivery vans, ran stairs, watched them fight bad GPS and worked shifts at drop-off points. We mapped every step – from the moment a parcel left the warehouse to the moment it reached the customer. Only then were we able to see the true workflow, the nuances and the specific challenges that no diagram could ever capture.

And it worked. We merged several apps into one, cutting route planning time in half and reducing the parcel machine service time in the app by <strong>80%</strong>. This small change gave every courier an extra <strong>10% of their workday back</strong> – which is huge for the bottom line and for getting home earlier! Not only that – we went <strong>from six months to just one month</strong> to get a new feature into the couriers' hands. This allowed the client to truly keep pace with the market. Also, our own <strong>team engagement soared</strong> because everyone knew whose daily struggles they were solving.

You can build a technically perfect solution, but without <strong>validating it against the real-world</strong> human workflow, you won't achieve the business result. In logistics, the person on the ground is the most valuable sensor you have.

<strong>The takeaway: You must plan for both the technical backend and the human frontend.</strong>
<h2 id="Lesson_2">Lesson 2: First the roots, then the fruits</h2>
Another lesson in last mile delivery efficiency taught us that software is only as good as the process it supports. But let’s start from the beginning.

The client’s brief was simple: they had a major problem with parcels getting lost and requested we build a tracking app. But drawing on our past experience, we knew better than to just start coding. We visited their sorting facility and saw the true culprit: an entirely manual, poorly organized process. It was instantly clear to us: <strong>digitizing a bad process just gets you a digitized bad process</strong>.

We halted the software request and pivoted to consulting and process design. Our focus was on creating a single, seamless flow that connected the people, the data, the hardware and the software. This meant a complete overhaul: we redesigned the physical warehouse layout, implemented automated scanning and created a unified label system.

The outcome was substantial: we doubled the parcel processing capacity (from 40,000 to 100,000) and the number of lost packages dropped virtually to zero. The new software – a full <a href="https://softwaremind.com/case-studies/designing-and-developing-a-custom-transportation-management-system-for-an-industry-leader/" target="_blank" rel="noopener">Transportation Management System</a> built around the new process – worked because the process was solid.

<strong>The takeaway: design the right logistics process before you digitize it.</strong>
<h2 id="Lesson_3">Lesson 3: Cheap gear, bad deal</h2>
When it comes to fleet management and hardware decisions, chasing the lowest price is a trap. One of our clients knows something about this. They wanted us to build a courier application, but insisted we use their couriers' personal Android phones, all in the name of "saving money."

But our new, advanced app was too resource-intensive and lagged badly on old devices. The worst part was the scanning: using the phone's built-in camera proved highly unreliable in poor lighting or with wrinkled labels. We calculated that the couriers were losing up to an hour a day just fighting with frustrating, slow scanning. Across a large fleet, that hour a day quickly added up to a massive loss in productivity – roughly <strong>€15,000 per day in wasted potential</strong>.

This massive productivity leak was costing far more than the upfront price of proper equipment. We recommended shifting to purpose-built gear – professional laser scanning terminals. Our Proof of Concept showed that this change saved each courier a crucial hour daily. The entire hardware <strong>investment was recouped in just six months</strong> and the robust hardware had a lifespan three times longer than consumer phones. The improved reliability meant huge efficiency gains and the couriers were much happier with tools that actually worked.

<strong>The takeaway: Don't skimp on the tools of the trade. Always calculate the Total Cost of Ownership (TCO).</strong>
<h2 id="Lesson_4">Lesson 4: Signed, sealed, frustrated</h2>
In logistics and courier sectors, and in this case, the last mile delivery, smooth supply chain integration requires robust technical vetting. We saw this first-hand when we were brought in to integrate our software with a new network of parcel machines. Our client, driven by urgent deadlines, quickly signed a deal with a vendor who promised fully documented, ready-to-go APIs. But here’s the problem: they finalized the contract without a single technical consultation with us, their technology partner.

The integration quickly became an exercise in frustration. The API existed, but the documentation didn't. All development for the machine provider was outsourced to India, meaning every single technical question or doubt took days to resolve. And because of that the integration that should've taken a week dragged on for several months, costing our client significant time and money, not to mention a lot of stress.

In integrations, technical support, vendor flexibility and documentation are often more important than a lot of business features because they can determine the success of the entire venture. Before committing to any critical third-party integration – hardware or software – insist on running a <strong>Proof of Concept</strong> with your technical team. You need confidence that their support and documentation are reliable, not just a line item on a sales sheet.

<strong>The lesson: Verify technology claims with an expert partner before you sign on the dotted line.</strong>
<h2 id="Lesson_5">Lesson 5: When in tech, do as the techs do</h2>
The final lesson on transforming logistics and courier efficiency addresses organizational structure and speed.

We worked on a classic waterfall project for a client. Six months for documentation, three months for procurement, a year (or more!) for development, then testing – altogether amounting to two years. Thus, by the time the software went live, the market and customer needs had shifted – <strong>the system was obsolete the minute it was born.</strong>

So we proposed a different approach – we figured the only way to beat the tech disruptors was to act like them. We essentially created an internal corporate startup:
<ul>
 	<li>We set up a small, fully independent, cross-functional team.</li>
 	<li>We moved the project to the cloud, giving us full flexibility with the tech stack.</li>
 	<li>We eliminated upfront documentation in favor of short, two-week prototyping and releases.</li>
</ul>
The results were phenomenal: The time from a new business idea to a live, tested feature on the production system went from <strong>two years to two weeks</strong>. This speed, flexibility and lightweight delivery was so effective that the client's entire organization is now adopting the methodology.

To achieve this speed, you must build <strong>autonomous, empowered teams</strong> that have all the competencies and decision-making authority they need. If they are slowed down waiting for bureaucratic sign-offs from several different departments, you simply cannot win in today's logistics market.

<strong>The takeaway: If you compete with tech companies, you must operate like them.</strong>
<h2 id="Your_next">Your next move: innovate or stagnate</h2>
The bottom line is simple: the last mile delivery market is changing at an unprecedented pace. Technology is moving fast, customer needs are evolving and the competition is fierce.

The question in logistics isn't if you should adapt, but <strong>how fast</strong> you can adapt. And the answer is: very fast. But there’s more. The final, critical question is, "<strong>With whom</strong>?"

Choose a partner who has <strong>industry expertise</strong>. You need someone who has been through dozens of projects in your sector, knows the pitfalls, understands the risks and has the war stories to prove it. Someone like <a href="https://softwaremind.com/" target="_blank" rel="noopener">Software Mind</a>.

We don't just provide technical experts. We bring the wisdom to design the right process, select the right gear and structure the right team – because we've lived through the last mile revolution. We've done the homework and learned these lessons, so you can trust us to guide you through this difficult transformation process, so you come out on top.

Ready to transform your logistics operation with a partner who knows the field?

<a href="https://softwaremind.com/contact/" target="_blank" rel="noopener">Contact us</a> to start building the future of your fleet!
<h2 id="FAQ">FAQ</h2>
<h3>What is the “Lockerland” effect and how does it relate to last mile logistics?</h3>
The "Lockerland" effect refers to the unique logistics environment in Poland, characterized by the massive public adoption of automated parcel lockers (Out-of-Home or OOH delivery). This system radically optimizes the last mile, allowing a single courier to process up to a dozen times more parcels per stop compared to traditional door-to-door delivery. This high-density efficiency translates directly into massive savings and greener operations for courier companies.
<h3>Why is Total Cost of Ownership (TCO) critical when choosing fleet hardware?</h3>
TCO is essential because the cheapest gear upfront often leads to the highest operating expenses. TCO calculates the full cost, including efficiency losses, maintenance and replacement rate, proving that investing in professional-grade, rugged fleet hardware quickly pays for itself through increased operational efficiency.
<h3>How does a courier company know if it needs a process redesign before digitization?</h3>
If your courier company is experiencing high rates of lost packages, misplaced inventory or inconsistent delivery times, to name a few examples, you likely need a process redesign. Digitization is only effective when applied to a sound workflow. If you try to automate a manual, chaotic process, you’ll still end up with a bad process, only digitized, that is both ineffective and more costly to maintain.
<h3>What does "acting like a tech disruptor" mean for a large courier company?</h3>
It means overcoming internal corporate bureaucracy to achieve speed and agility. This calls for creating small, autonomous or cross-functional teams that have the authority to make decisions quickly and release new features on a frequent, bi-weekly cycle. This approach allows large courier companies to effectively match the rapid innovation pace set by tech disruptors.

Enhancing Last Mile Delivery: 5 Lessons from Poland’s Lockerland Revolution

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<p><strong>Speaker:</strong></p>
<p>Damian Mazurek, Chief Innovation Officer, <strong>Software Mind</strong></p>


AI-driven strategies for next-generation media creation and impact

<p>This panel brings together data and cloud experts who will discuss techniques for effectively balancing cloud migration costs with business benefits. You’ll also learn when AI investments in the media sector start paying off and which digital transformation elements deliver business value the fastest.</p>
<p>&nbsp;</p>
<p><strong>Moderator:</strong></p>
<p>Laurence Mifsud, Global Head of Media and Entertainment, <strong>Software Mind</strong></p>
<p>&nbsp;</p>
<p><strong>Speakers:</strong></p>
<p>Karol Trzaska, Lead Technical Architect, <strong>Warner Bros Discovery</strong></p>
<p>Chris Hampartsoumian, Customer Solutions Engineer, <strong>Google</strong></p>
<p>Damian Mazurek, Chief Innovation Officer,<strong> Software Mind</strong></p>
<p>Jakub Maćkowiak, Data Architect, <strong>Software Mind</strong></p>


Panel discussion: Balancing innovation and ROI in cloud transformations in the media industry

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Based in London, Chris Hampartsoumian uses his experience in cloud, Edge, and AI technologies to enable Media & Entertainment companies on Google Cloud. His experience spans the evolution of video & broadcast, from the early days of streaming in the 2000s to the ongoing transformation driven by AI. Before returning to his hometown of London, Chris spent a decade in Singapore, where he held roles as Southeast Asia Regional Director for Accedo, ASEAN Technology Evangelist for AWS, and former engineering and support positions in the UK including at Sun Microsystems and dot-com era startup Groovetech.

Chris Hampartsoumian

A certified AI and machine learning (ML) architect with over 15 years’ experience, Damian has been overseeing the technology strategy and operations, while working with clients to design and implement scalable and effective AI and ML solutions. His extensive expertise in cloud computing has also enabled him to help numerous organizations leverage these technologies to improve operations and drive business growth. 

Damian Mazurek

Karol leads the development of Warner Bros. Discovery EMEA’s Addressable TV platform, transforming traditional broadcasting into personalized, household-level engagement using advanced data profiling. With over a decade of experience in AdTech and a proven track record of successful data-driven initiatives, he’s played a hands-on role in redefining how data powers modern media enterprises. 

Karol Trzaska

A cloud solution architect with over a decade of experience, Krzysztof has been consistently working with public cloud technologies, making cloud-native implementations second nature to him. While his journey began with Microsoft Azure, his expertise has grown over time to include other cloud platforms such as Google Cloud and has been further proven by such certifications as Microsoft Certified: Azure Solutions Architect Expert and Google Certified Professional Cloud Developer.

Krzysztof Kopieczek

A graduate of the Warsaw University of Technology’s Faculty of Electronics and Information Technology and a skilled data architect with over ten years’ experience, Jakub has successfully delivered numerous data projects and has been providing consulting services to new and existing clients across industries, including telco, finance and media. Jakub specializes in the implementation of new data ecosystems and enjoys exploring new tools and technologies to enhance the service portfolio.

Jakub Maćkowiak

As a business leader with over 25 years’ experience in the media, tech and entertainment product & service sectors, Laurence has held global responsibility for planning and implementation of go-to-market strategies and business development initiatives during his career. Along with extensive experience in team leadership, he is skilled in sales & staff management and well versed in the media industry, especially the broadcast space.

Laurence Mifsud

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Software Mind engineers software that reimagines tomorrow. For over 25 years, our skilled development teams have been accelerating digital transformations and boosting software delivery for companies of all sizes across different industries.

Boost your media company’s digital transformation

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Watch these conference lectures and learn how to drive innovation in the media industry through AI-driven insights, enhanced data quality and cloud-native solutions.

Driving innovation in media with the cloud and AI - Software Mind

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Driving innovation in mediawith the cloud and AI

Driving innovation in media
with the cloud and AI