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Underinvest in your network, and performance quietly erodes. Minor delays and dropped calls accumulate, hidden problems multiply and what once operated seamlessly becomes inefficient and costly to maintain, For most large firms, an hour of downtime costs over $300,000 on average, with 48% of enterprises reporting over $1 million per hour.
Service providers face increasing competition. This means the day-to-day costs to keep the business alive, e.g., salaries, facilities, utilities, support and maintenance, as well as capital expenditures, e.g., new servers, network gear, buildings and long-term investments, become costly. How can service providers meet customer demands when their end customers have increasing expectations. Customers expect their networks to perform with minimal downtime, be secure and always on. The rise of IoT and AI further increases this unsustainable demand.
That’s where Metaswitch steps in. Its core systems help service providers stay up and running, giving them greater voice, data and messaging over IP networks. But Metaswitch’s evolution is far from over. That’s because, in 2024, Alianza signed a definitive agreement to acquire Metaswitch from Microsoft. Supporting 1,000+ communications service providers across 81 countries, Alianza has built a reputation for empowering service provider growth. Alianza’s experts are now setting their sights on elevating Metaswitch with increased capabilities. But before exploring the future of Metaswitch, it’s worth taking stock of what it can currently offer.
Telco market trends worth keeping in mind
Competition in telecom remains fierce. Everyone is chasing the same prize: voice, unified communications (UC) and IoT. To stay competitive, carriers have to do more with less. Metaswitch gives them that edge. It holds the line on margins and keeps customers running with the pack, if not taking the lead.
IoT and AI are fueling the next wave. Carriers must turn devices and smart services into revenue while keeping service tight. An optimized Metaswitch’s core carries the signaling and the scale for faster rollouts. This provides greater headroom to grow. The modernization of operation support systems (OSS) and business support systems (BSS) also matters, with the market projected to grow at about 12% CAGR through the early 2030s.
Customers want flawless service, even as their budgets tighten. That means tightening the core and fine-tuning Perimeta SBC, Call Feature Server and EAS. It also requires better policies, hardened security and correct capacity for cleaner routing. Additionally, companies need to focus on speed provisioning and improved routing to cut activation time and call costs, as well as CRM integration, billing, and self-care to improve the customer journey and revenue flows.
Last but not least, it becomes easier to catch anomalies early to avoid the multi-million-dollar hourly costs of downtime. By tying them cleanly into OSS and BSS, provisioning, billing and self-care can run more smoothly. This is the first step to modernization.
Costs of inaction – why operators should not wait
A poorly implemented Metaswitch leaks money, and bad configurations burn processing power. Maintenance bills climb. Calls cost more when routing and policies don’t match, and the traffic raises termination costs. Denial-of-service (DoS) and fraud risks grow when policies sit untouched. Telecom was the target in about 16% of all DDoS attacks in 2024, up 86% year over year. Fraud losses in telecom approach tens of billions annually.
In short, damaged systems cost more than preparing defenses. When a service launch stalls or collapses, the damage runs deep. Hardware and licenses sit idle, capacity wasted. Scalability hits a wall. New offerings don’t reach the market in time. Revenues slip. Customers drift toward competitors who can move faster, who can deliver. In this game, delay is defeat.
Telecoms that stumble pay a price; forced to pay fines for outages, breaches, and broken promises. In Europe, this means following the General Data Protection Regulation (GDPR). Leak data or go dark, and law enforcement comes down heavily. Auditors will find the cracks and customers will see the failures publicly. Investors lose faith when weaknesses are revealed. In short, by ignoring issues long enough, what was once just a small issue can develop into something legally and financially crippling.
The Metaswitch impact
Metaswitch optimization cuts costs where it counts. Smarter setups and tighter control over capacity mean less wasted power, fewer repairs and no extra fees for licenses you don’t need. Clean routing and lean provisioning slash the price of call termination and make every resource pull its weight.
Stricter policies and tougher security bring better performance. An optimized network stays up longer, handles traffic steadier and stands firm against attacks and fraud. The result, more trust, and service people stick with. That’s how companies grow.
An optimized platform gets new services out faster and grows with demand. Providers roll out features without breaking the bank or rebuilding the system. That’s how you stay sharp in an increasingly competitive market.
Optimization opportunities for Metaswitch
Perimeta SBC runs sharper with fine-tuned policies, tougher security and smarter use of capacity. Better rules mean cleaner call routing and tighter bandwidth use. Recent attacks show why proactive SBC policy hygiene matters. Stronger defenses block fraud and stop denial-of-service attacks. And when license capacity fits real traffic, nothing’s wasted and a system grows steady.
CFS optimization hits where it matters – provisioning and routing. Faster setups mean new users and services go live without the wait. Smarter routing cuts call costs and keep quality high, even when traffic is heavy.
Boosting EAS and Unified Comms with CRM, billing and self-care ties the whole journey together in a way that is smoother for the customer and more profitable for the bottom line. The OSS and BSS investment case is stronger as sharp network monitoring spots trouble early, keeps things running, and stops problems before they grow. That’s how you build trust and earn customer loyalty.
Moving towards a cloud-native infrastructure offers service providers benefits like gaining operational efficiency, increasing agility and enabling the ability to scale. Efficiency gains are achieved through automation that streamlines processes and reduces manual efforts. Applications can scale up or down automatically, driven by demand to optimize performance and costs. Designed in redundancy and distributed networks minimize downtime and service interruptions. Cost optimization and faster innovation are also enabled by cloud-native architectures, allowing for rapid development and deployment of new features and maintenance upgrades with minimal service impacts.
Empowering telco offers with the right partner ecosystem
Whether it’s cloud communications, 5G, AI-driven software development or security, mobile operators around the world are looking for a software development partner that provides technical expertise and domain consultancy that enhance offers and drive growth. That’s why companies turn to Software Mind. With over 25 years industry experience and a partner network that includes Alianza, Red Hat, Cisco, Bloomreach, Snowflake and Databricks, as well as leading tech companies like Microsoft, Google, AWS and IBM, Software Mind delivers scalable expertise that covers all stages of software development. Want to learn how our team can support your technical innovation and business strategies? Contact us by filling out this form.
FAQ
What is Metaswitch?
Metaswitch is a voice communications software company that helps service providers with building and modernizing networks. Acquired by Microsoft in 2020, it was recently acquired by Alianza in 2025. Metaswitch built a reputation for developing communication in software, especially in terms of consumer and business communications. It’s popularity is in part due to the fact that the products it develops can be deployed on-premises, so operators can control their infrastructure and operation costs.
How does Metaswitch enhance offers?
In terms of consumer communications, Metaswitch empowers network operators with features that boost the quality of communications on various devices. For business communications, Metaswitch develops secure solutions for companies of various sizes.
What is the difference between OSS and BSS?
Operations support system (OSS) refers to the operational and technical side of a telecommunications network. Business support system (BSS) refers to customer-facing business processes like payments, complaints and questions. Both are critical. While OSS focuses on making sure a network runs smoothly, BSS concentrates on customer engagement and creating new revenue streams.
What are the consequences of poor Metaswitch implementation?
An ineffective Metaswitch implementation can lead to lost revenue, bad configurations and wasted resources. This can lead to higher maintenance costs and weak security measures.
About the authorGreg Goodwin
Business Development Director
A business leader with over 15 years’ experience in the telecom, technology and manufacturing sectors, Greg has held leadership roles at Cisco, BroadSoft and other technology companies, where he managed technical sales teams delivering annual revenues of $400M. His expertise in team leadership, operational improvements and business consulting has resulted in sales growth, large customer cloud migrations and effective implementation of complex initiatives. Currently, Greg is driving and building key client partnerships in the US market as Software Mind’s Business Development Director.
