Growing a customer base through a full-scale digital transformation

Our client, a UK-based pioneer of personalized travel services, is known for crafting unique and memorable experiences through specialized travel advisers and a bespoke online platform that delights customers around the world.  

The company needed a large-scale digital transformation involving code refactoring, a reworking of their web app and integration with external services. To accomplish our client’s goals, Software Mind implemented cloud-based solutions to replace outdated architectures.

Thanks to an innovative approach to software development, our team ensured the client’s platform integrated with airline services, booking systems, car hire services, insurance agencies and multiple payment gateways. Along with providing experienced developers, Software Mind supported our client with a UX designer, business analyst and Scrum master.  

Through our partnership, our client achieved a digital transformation, increased their lead conversion rate and grew their customer base. Implementing automated tests led to faster verification of errors and enabled more feature releases for an improved time to market. Scaling IT capabilities, reducing tech debt and redesigning the architecture resulted in the development of a holistic traveling platform that offers a more rewarding digital customer experience.