About the authorAlicja Jakubas-Kryza

A UX designer with a background in industrial design and almost 10 years' experience supporting multinational companies in the energy, robotics and IT sectors, Alicja specializes in creating intuitive user experiences for B2B apps. As Head of the Digital Design Department at Software Mind, putting the user first is at the heart of her design philosophy. A firm believer that empathy and research are the keys to achieving this goal, she is an advocate for integrating new technologies and data in the design process.