On-demand webinar

Enhance media and entertainment processes with AI agents

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Damian Mazurek

Chief Innovation Officer

Laurence Mifsud

SVP, Global Head of Media & Entertainment

Discover the impact of AI agents on media and entertainment

According to a 2025 McKinsey survey, 92% of employees in media and entertainment believe genAI will have a net benefit in the next 5 years. As this technology evolves from traditional generative AI into autonomous agents, companies can gain a significant advantage by implementing AI agents in a range of processes, including production assistance, scheduling and content moderation.

Watch this webinar to explore real-world AI use cases in the media and entertainment industry, understand the capabilities of AI agents and gain insights on addressing key implementation challenges.

Webinar agenda

The current state of AI in media and entertainment

Understanding AI agents

Applying AI agents in media and entertainment

Content development and personalization
Production workflow enhancement

Challenges to AI implementation

Technical limitations and solutions
Practical considerations

Emerging trends and opportunities

Q&A session

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What will you gain from this webinar?

Insights on enhancing production workflows with AI

Ideas for using AI agents in content curation

Tips for overcoming implementation challenges

Deeper understanding of AI agents’ capabilities

Knowledge from experienced experts

Speakers

Damian Mazurek

Chief Innovation Officer

A certified AI and machine learning (ML) architect with over 15 years’ experience in the software industry, Damian has spent the last 7 years as an AI and ML consultant. In his current role, he oversees the technology strategy and operations, while working with clients to design and implement scalable and effective AI and ML solutions. In addition to his experience as an AI and ML consultant, Damian has extensive knowledge in cloud computing, which has enabled him to help numerous organizations leverage these technologies to improve operations and drive business growth.

Laurence Mifsud

SVP, Global Head of Media & Entertainment

As a business leader with over 25 years’ experience in the media, tech and entertainment product & service sectors, Laurence has held global responsibility for planning and implementation of go-to-market strategies and business development initiatives during his career. Along with extensive experience in team leadership, he is skilled in sales & staff management and well versed in the media industry, especially the broadcast space. Currently, Laurence is spearheading the growth of the Media & Entertainment business unit globally for Software Mind from its inception at incubator stage to exponential growth across European, US and MENA markets.

About Software Mind

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Software Mind engineers software that reimagines tomorrow. For over 25 years, our top-notch development teams have been accelerating digital transformations and boosting software delivery for companies of all sizes across different industries.

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