Creating a custom sports betting platform that offers limitless growth opportunities

Overview

Industry

Location

Sports betting

Malaysia

Technology Used

Apache Kafka

AWS

Couchbase

Cypress

Database Management Systems

Elasticsearch

Express 4.x

Gatling

JaCoCo

Java 17

Java Spring Boot 2.x

Jenkins

JEST

JMeter

JUnit

Mockito

PostgreSQL

Redis

Scala 2.x

ScalaTest

Terraform

Project overview

Our client sought to elevate their offering by launching a bespoke sportsbook dedicated to the highly competitive South Korean market. Our team provided end-to-end product development, from analyzing the requirements to delivering, maintaining and supporting a live product. The project involved using microservices-based architecture, which enabled faster delivery of functionalities for end users, as well as a robust suite of tools for traders to ensure full operational control. As a result of the cooperation, we developed a tailor-made sportsbook that offers limitless growth opportunities for clients and lasting value for sports fans.

Client background
A brand owned by a company specializing in the Asian market and providing brick and mortar as well as online sports betting and casino services.
Goals
The goal of the project was to design and develop a bespoke, high-end sportsbook dedicated specifically to the competitive South Korean sports betting market. Our objective was to create a high-performance platform that could deliver a premium experience to sports fans through a vast set of features like live broadcasts and in-play betting, while providing the client with limitless growth opportunities. By leveraging a microservices-based architecture, we aimed to establish a scalable infrastructure that allows for the rapid deployment of new functionalities and robust trader management tools, ensuring long-term value and operational efficiency.

Results

Tailor-made sportsbook for highly competitive market
We successfully delivered a bespoke, high-performance platform specifically optimized for the South Korean sports betting market, offering lasting value to fans and scalable growth for the operator.
High-performance microservices architecture
By implementing a microservices-based infrastructure, we ensured the platform remains agile and scalable, allowing for the rapid deployment of new features and maintaining high availability.
Comprehensive betting experience
The platform offers a vast array of features for end users, such as fixed odds sports betting, pre-match and live in-play wagering, freebets, live sports broadcast and a bet builder tool to enhance user engagement.
Advanced trading and security tools
The trading team gained full control through a robust suite of management tools, including suspicious activity checks, player monitoring, account management, sports odds control and financial reporting.
Seamless third-party integrations
We integrated industry-leading services to enrich the platform’s ecosystem, featuring Betradar and wallet integrations, as well as premium streaming services for live sports broadcasts.