Growing a customer base through a full-scale digital transformation
Overview
Industry
Location
Travel and leisure
UK
Technology Used
.Net Core
C#
Javascript
Client background
Travel Counsellors provides luxury holidays and itineraries to corporate and leisure customers through a range of franchisee services across six different countries globally.
Project overview
The company needed a large-scale digital transformation involving code refactoring, a reworking of their web app and integration with external services. Our team redesigned the architecture of an existing app to increase scalability, performance and efficiency. To accomplish our client’s goals, Software Mind migrated a system from an on-premises environment to the AWS cloud.
Thanks to an innovative approach to software development, our team ensured the client’s platform integrated with airline services, booking systems, car hire services, insurance agencies and multiple payment gateways. Along with providing experienced developers, Software Mind supported our client with a UX designer, business analyst and Scrum master.
Through our partnership, our client achieved a digital transformation, increased their lead conversion rate and grew their customer base. Implementing automated tests led to faster verification of errors and enabled more feature releases for an improved time to market. Scaling IT capabilities, reducing tech debt and redesigning the architecture resulted in the development of a holistic traveling platform that offers a more rewarding digital customer experience.
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